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Understanding the concept of PE is critical for international operations. Find out why in this video.

For American and European retailers in a still-struggling economy, the imperative to grow can be as hard to fulfill as it is hard to ignore. Cash-strapped shoppers are still not opening their wallets, as evidenced by the drop in U.S. retail sales last year. As a result, more and more retailers of all shapes and sizes are going abroad to sustain their growth. And it’s a wide-open playing field.