Playbooks

One of the biggest mistakes a company can make when planning for international expansion is applying a cookie-cutter approach to budgeting and not adequately accounting for the tax laws, employer obligations, cultural nuances and other quirks of their target countries. All of these factors and more vary widely by country and can significantly affect your bottom line. Even if you’ve already established a presence abroad, you can’t assume that your experiences there will prepare you for setting up shop in another market. Each new target country presents a unique set of challenges and related costs and timelines.