Exactly 20 years after they started, representatives from the European Union and Mercosur concluded negotiations on one of the biggest trade deals in history. The EU is the South American bloc’s first major trade partner, and the new agreement is the largest ever for both sides.
Brazil endured a difficult recession a few years ago and continues to experience headwinds. But it remains the eighth-largest economy in the world and an appealing destination market for multinationals. Marcelo Borgheti, Vistra’s Brazil Managing Director, has helped companies expand into and operate in Brazil for more than 30 years. He explains how and why Brazil’s economic landscape is changing and why multinationals still want get in on this huge, emerging market.